The Commercial Country Lead is responsible for driving business growth, overseeing new sales initiatives, and ensuring market alignment in the designated country. This role requires a strategic mindset, leadership capabilities, and the ability to work cross-functionally to align commercial, product, and legal aspects. The Commercial Country Lead will also act as a key representative for the company in the local market, ensuring operational efficiency and collaboration between teams.

The position is part of Avarda’s commercial leadership team.

Key Responsibilities:

1. New Sales and Growth Responsibility

• Drive new sales efforts and lead initiatives to increase market share.
• Develop and execute a growth strategy aligned with overall company goals.
• Identify new business opportunities and partnerships to ensure a strong pipeline to drive revenue growth.
• Monitor sales- and financial performance and use data driven insights to optimize strategies for continuous improvement and develop accurate forecasts.

2. Market-Specific Product Improvement

• Act as the local market expert, identifying gaps and opportunities for product adaptation.
• Provide structured feedback to the product development team on necessary improvements.
• Work closely with merchants to understand their needs and align services accordingly.
• Ensure that product offerings remain competitive and relevant within the local market.
• Align with commercial offering to ensure relevant local “go to market” plans.

3. Compliance and Regulatory Support

• Stay updated on local legal regulations and market changes.
• Support the legal team by providing local expertise and insights.
• Ensure that all commercial activities are aligned with regulatory requirements.
• Liaise with legal teams to adapt business practices in accordance with changing legislation.

4. Sales Organization Leadership

• Organize and lead the local sales team with a structured way of working.
• Provide training, mentorship, and professional development opportunities for the team.
• Establish performance metrics and KPIs to measure team success.
• Cultivate a positive and inclusive culture that foster collaboration, innovation and high-performance within the sales organization.

5. Office Leadership, Local Market Alignment and Thought Leadership

• Establish yourself and Avarda as industry leaders.
• Represent the company at industry events and networking opportunities.
• Act as the face of the company in the local office, ensuring strong leadership presence.
• Drive local initiatives and ensure alignment with other country operations. Assure productive and functional collaboration with teams across the organization – key focus on KAM, marketing, product development, commercial offering and customer operations teams to ensure alignment and support for sales initiatives.

Required Skills & Qualifications:

• Proven experience in sales leadership, business development and commercial strategy.
• Strong knowledge of the local market, including regulatory and competitive landscape.
• Ability to analyze market trends and adapt strategies accordingly.
• Excellent leadership, coaching, and team management skills.
• Strong communication and negotiation skills.
• Ability to collaborate effectively with cross-functional teams.
• Experience in the payments, fintech, or e-commerce industry is a plus.